Are you looking to optimize your website through AB testing but don't know where to start? We've got you covered.
In this article, we'll explore the top AB testing tools available in the market.
These tools will help you improve your website, create personalized experiences, and track your experiments effectively.
Let's dive in! Read also 13 Common SEO Mistakes to Avoid in 2023
Table of Content
HubSpot & Kissmetrics' AB Testing Kit - Price: Free
Google Optimize - Price: Free
Freshmarketer - Price: Starts at $19 per month
VWO - Price: Contact for pricing
Optimizely - Price: Contact for pricing
Omniconvert - Price: Starts at $167 per month
Crazy Egg - Price: Starts at $24 per month
AB Tasty - Price: Contact for pricing
Convert - Price: Starts at $599 per month
Adobe Target - Price: Contact for pricing
Kameleoon - Price: Contact for pricing
Convertize - Price: Starts at $59 per month
Zoho PageSense - Price: Starts at $20 per month
Apptimize - Price: Contact for pricing
Oracle Maxymiser - Price: Contact for pricing
1. HubSpot & Kissmetrics' AB Testing Kit - Price: Free
If you're new to AB testing, this tool is perfect for you.
Source: safalta.com
Download the free kit to kickstart your AB testing journey. HubSpot's AB test tracking template provides a user-friendly spreadsheet that eliminates the need for complex coding or calculations. It even includes a statistical significance calculator to determine the outcome of your tests. Whether you're a beginner or want to track your existing tests, this tool is ideal for businesses of all sizes.2. Google Optimize - Price: Free
Google Optimize, part of Google Marketing Platform, offers a range of tools to enhance your website and create personalized experiences for your audience. With seamless integration with Google Analytics, you can gain valuable insights and run effective tests. This tool supports AB, multivariate, and split URL testing. You can use the easy-to-use visual editor or opt for a more advanced code editor. Customize your tests based on visitor requirements and leverage Bayesian statistics for in-depth analytics.
3. Freshmarketer - Price: Starts at $19 per month
Freshmarketer is a powerful tool designed to test, target, and validate your experiments while tracking revenue. Its session replay feature provides unique views into user interactions, helping you identify areas for improvement. Conduct AB and split tests effortlessly using the intuitive editor. Design experiments for custom audience segments and gain detailed reports on conversions, revenue tracking, and test significance. Heatmaps offer additional insights into visitor behaviour, making Freshmarketer a comprehensive choice.
4. VWO - Price: Contact for pricing
VWO caters to enterprise brands and offers AB testing and conversion rate optimization solutions. It allows you to run multiple AB, multivariate, and split URL tests simultaneously. The point-and-click visual editor simplifies test creation, while the code editor accommodates more complex changes. Import audience segments or utilize pre-defined segments for targeted tests. VWO's SmartStats provides in-depth reporting, and integrations with external tools streamline your workflow.
5. Optimizely - Price: Contact for pricing
Optimizely is a digital experimentation platform for marketing, product, and engineering teams. One of its standout features is the ability to run unlimited concurrent experiments, ensuring continuous testing and iteration. Create powerful AB and multi-page experiments using the visual editor without the need for extensive coding. Customize experiment segments based on factors like location and demographics. Optimizely's Stats Engine delivers detailed reports and runs statistical confidence analysis.
6. Omniconvert - Price: Starts at $167 per month
Omniconvert is a comprehensive CRO platform with a focus on AB testing. It supports testing on desktop, mobile, and tablet devices, making it ideal for e-commerce businesses. Create and modify tests using your preferred coding language or utilize the visual editor for quick experimentation. Leverage the platform's 40+ pre-set segmentations and gain insights into statistical relevance through Frequentist or Bayesian statistics. Omniconvert also offers client-side and server-side testing options.
7. Crazy Egg - Price: Starts at $24 per month
Crazy Egg is a website optimization software that enables you to test variations of your site pages using a single code snippet. Its affordability makes it a popular choice for small businesses. With Crazy Egg, you can build AB and split tests for various pages, gaining in-depth reporting through features like the Confetti Report and Heatmaps. The platform integrates seamlessly with your preferred apps and tools.
8. AB Tasty - Price: Contact for pricing
AB Tasty's conversion rate optimization software empowers your teams to build and run AB tests, split tests, multivariate tests, and funnel tests. It offers no-code and low-code visual editors, catering to users with different technical backgrounds. Customize experiments for specific audience subsets or choose from pre-configured templates. AB Tasty employs Bayesian statistics to calculate test significance and offers client-side testing capabilities. It integrates smoothly with your existing analytics tools.
9. Convert - Price: Starts at $599 per month
Convert is a testing and web personalization software designed for agencies and CRO experts. It provides high-quality experiment tools to optimize your conversion rates effectively. With Convert, you can run AB, split, multivariate, and multipage tests. The code-free visual editor simplifies test creation, while the advanced code editor caters to tech-savvy users. Leverage the drag-and-drop builder to target custom audience segments and gain detailed insights into CRO, ROI, and test significance.
10. Adobe Target - Price: Contact for pricing
While website testing is crucial, Adobe Target takes it a step further by enabling testing across multiple channels, including web, mobile apps, IoT, and single-page apps. This flexibility makes it a comprehensive choice for experimentation. Use the guided workflow or the advanced code editor to set up tests. Develop personalized customer profiles to target experimental audiences effectively. Adobe Target provides reports on key metrics like ROI and revenue, with significance calculated using Frequentist methods.
11. Kameleoon - Price: Contact for pricing
Kameleoon empowers you to build web experiments and gain insights into your audience's preferences. Unlimited AB testing is at your fingertips. The smart graphics editor caters to non-technical users, while the code editor offers flexibility for developers. Import audience segments or select from 45+ native targeting criteria. Kameleoon's results dashboard displays statistical significance using Bayesian or Frequentist statistics. Choose between client-side experiments or utilize Kameleoon Hybrid for server-side tests.
12. Convertize - Price: Starts at $59 per month
Convertize helps you design AB tests to maximize conversions and gain valuable insights into your audiences. With a library of 150 AB testing ideas, you can find inspiration and ensure effective experimentation. Conduct AB tests to compare the performance of different page versions using the intuitive SmartEditor. Personalize test audiences based on segments and behaviour. Convertize provides in-depth reports for conversion rate and ROI, employing Frequentist and Bayesian statistics to calculate result significance.
13. Zoho PageSense - Price: Starts at $20 per month
Zoho PageSense offers an affordable solution for understanding visitor behaviour and preferences to create personalized experiences. Its forecasting tool provides insights into conversion rate trends for each variation, allowing proactive changes during testing. Conduct AB and split URL testing effortlessly using the visual editor. Choose from pre-set audience segments or customize your own for targeted experiments. The reporting dashboard guides you through test performance and calculates significance using Frequentist or Bayesian statistics.
14. Apptimize - Price: Contact for pricing
Apptimize specializes in the application and mobile device testing, providing powerful tools for AB testing on iOS and Android devices. The WYSIWYG editor caters to non-technical users, while the code builder empowers developers. Segment your audience to target specific user groups effectively. Robust reporting helps you gauge test effectiveness and audience preferences. Apptimize supports both client and server-side testing, reducing flickering with an anti-flicker code snippet. It integrates seamlessly with analytics tools.
15. Oracle Maxymiser - Price: Contact for pricing
Oracle Maxymiser offers advanced website testing capabilities to create effective websites and mobile apps for converting users. With AB and multivariate testing options, you can experiment with images, copy, and UI across various platforms. Use the guided workflow or the code editor to set up tests. Develop personalized customer profiles to enhance experimental targeting. Oracle Maxymiser provides comprehensive reports on key metrics like ROI and revenue, calculating significance using Frequentist methods.
It supports both client and server-side testing and integrates with various third-party tools.These tools provide a range of features and pricing options to meet your AB testing needs. Whether you're a small business or an enterprise brand, there's a solution that can help you optimize your website and improve your conversion rates. Take the time to explore these options and choose the tool that aligns with your specific requirements and goals.
What do AB testing tools do?
Unlock the true potential of your website with the power of A/B testing, the game-changer in online optimization. By embracing the concept of split testing, you can unleash a dynamic experimentation process that showcases multiple versions of your web pages or page elements to distinct segments of visitors. Imagine the thrill of discovering the version that creates the greatest impact and propels your business metrics to new heights. Don't settle for guesswork when you can rely on data-driven decisions. Embrace A/B testing and harness the undeniable power of optimization today.
What is AB testing skills?
Unlock the power of A/B testing to unleash the full potential of your user feedback. By strategically deploying two versions of your skill simultaneously, A/B testing enables you to delve into real-time insights and discover the winning formula. With the ability to experiment with different variables, you can uncover the version that garners an exceptional response. Make data-driven decisions and propel your success with A/B testing.
What is AB testing in startup?
Unlock the true potential of your web page with A/B testing, a powerful technique also referred to as split testing. By seamlessly comparing two distinct versions, A/B testing empowers you to identify the winning formula that yields optimal performance. Discover the secret to enhancing your web page's effectiveness and captivating your audience like never before.
Which tool is used for black box testing?
Selenium is a popular tool with millions of installations and is probably the most common way black box testing is done today for web applications. The concept of cross-browser testing, which is a common use of Selenium, is closely related to black box testing.
