15+ Incredible Pinterest Accounts for Marketing Research and Inspiration

Safalta Expert Published by: Priya Bawa Updated Wed, 01 Nov 2023 07:00 AM IST

Pinterest reported during its September 2023 Investor Day that more than half of its users consider the site as a place to shop and that buyable products saved to its boards climbed by 50% year over year. Pinterest's efforts to make the site more shoppable continue. As additional ways to assist customers in traveling from discovery to buy, the firm recently provided mobile deep links for Pinterest-managed marketers and added direct links. Users are directed to a specific page of a retailer's mobile app using mobile deep links. With a single click, users may go from a Pinterest ad to a retailer's website. Pinterest has also expanded its e-commerce ecosystem with new connections for Salesforce Commerce Cloud and Adobe Commerce, in addition to current partnerships with Shopify and WooCommerce. The new interfaces enable retailers to manage their Pinterest product catalogs easily within their existing Salesforce or Adobe systems. Top brands and influencers may teach merchants interested in Pinterest's e-commerce activities. Here is a list of the most popular Pinterest accounts. There are inspiring style boards, brand collections, shoppable product tags, and much more. Boost your Skills by learning: Digital Marketing
 
Table of Content:
Pinterest Accounts for Marketing Research

Pinterest Accounts for Marketing Research:

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  • Tasty: BuzzFeed's Tasty network features fast food videos and recipes. Tasty began as a BuzzFeed Facebook page featuring short, comfort-food videos. Its Pinterest boards cover a variety of cuisine genres and meal hacks, including Chicken Dinners, Pastas, and Desserts. Tasty receives almost 10 million monthly views.
  • Poppytalk: Jan Halvarson created Poppytalk, a creative studio and lifestyle brand located in Vancouver. Poppytalk was founded to record inspiration ranging from typography to interior design but has now expanded to include design components, do-it-yourself crafts, entertainment and recipe ideas, art and photography, interior design, architecture, and much more. Its Entertainment + Fun board alone has 6 million followers.
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  • Uncut Mamas: Bekka Palmer runs the parenting website Mamas Uncut. It has boards for mom Q&A, parenting news, house tips, baby names, and lifestyle stuff (for example, tattoos and comedy). Baby, Lifestyle and Inspiration, and Mamasuncut Inspiration are among the most popular boards. Mamas Uncut receives over 10 million monthly views.
  • Maryann Rizzo: Maryann Rizzo is an interior designer who curates boards of inspiring photos for designing, decorating, crafting, cooking, gardening, entertaining, dressing, and traveling with style. Her famous Everything board has 4.5 million followers.
  • Barner: Barner is an online eyewear retailer that has a large assortment of fashionable and reasonably priced glasses. Since its inception in 2017, the brand has quickly grown into an established choice for superior eyewear at an affordable price. They have built a brand that focuses mostly on eyestrain glasses that guard against blue light from electronics, making it one of the industry's leading brands.
  • DIY Studio: Studio DIY presents ideas for making each day into a special occasion, with vibrant colors and captivating pictures.
  • Beth Kanter: Beth Kanter is the co-author of "Networked Nonprofit" and a regular contributor to Beth's Blog and Measuring the Networked Nonprofit. If you want to stay up to speed on social media numbers, data, and research, check out her "Social Media Research, Data, and Stats" board.
  • Anna Zubarev: Anna is a Social Media Preneur, a passionate blogger, an Instagram and Pinterest junkie, and someone who is enthusiastic about assisting businesses in growing their social media presence. Anna's "Social Media Marketing Strategies" board is chock-full of knowledge and tactical answers for every social media marketer. With 1,346 pins (wow!!! ), you're guaranteed to uncover useful stuff for developing your social media strategy.
  • Uppercase Magazine: Uppercase Mag's boards are brimming with retro design inspiration for the "old soul" designer.
  • Design Milk: Design Milk's pins range from architecture to pet items and are a lesson in harmonizing natural elegance with humor.
  • Cynthia: Oh So Pinteresting's Cynthia is a Pinterest consultant, speaker, and podcaster. She00 has several boards dedicated to the internet and Pinterest in particular, but my favorite is her "Podcasting" page. If you're a podcaster (or want to be one), here is the board for you.
  • The Dollar Shave Club: Dollar Shave Club is an online membership business that sends consumers razors and other grooming items. Since its inception in 2011, the firm has swiftly grown to become a popular destination for low-cost, high-quality shaving supplies. Dollar Shave Club's Pinterest page is chock-full of useful shave-related ideas and techniques. They categorize their pins using boards such as 'Shaving Tips' and 'Grooming Products.'
  • Diana Adams: Diana is a digital entrepreneur, Apple consultant, and writer with over 4,100 blog entries. Needless to say, she pins great content. Her "Geek and Social Media Lifestyle" board is a humorous look at the entertaining (and sometimes hilarious) things that all social media marketers geek out about.
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  • Constant Contact: Constant Contact's forums are brimming with social media advice! Take a peek at their Email Marketing & Social Media Stats & Facts. You'll instantly notice their dedication to assisting small businesses in making the most of social media as well as email marketing.
  • Jeff Sieh: Jeff is a creative consultant, visual storyteller, social media a consultant, speaker, humourist, and the host of "The Manly Pinterest Tips Show." Jeff's "Social Media Tips" board contains over 1700 pins (wowza -- that's incredible), with tips, techniques, and how-to's for all the major social networks.
  • Tsang, Bonnie: Bonnie Tsang is a mother of two daughters and a visual artist. Her boards include photos of architecture, fashion, color, stripes, locations to visit, and culinary design that are both inspirational and fashionable. Living Spaces and Workspace are two popular boards.

During its September 2023 Investor Day, Pinterest revealed that more than half of its users perceive the site to be a shopping destination, and that the number of buyable goods saved to its boards had increased by 50% year over year. Pinterest's attempts to make the platform more shoppable remain ongoing. In order to help customers go from discovery to purchase, the company recently launched mobile deep links for Pinterest-managed advertisers and added direct links. Using mobile deep links, users are routed to a specific page of a retailer's mobile app. Users may navigate from a Pinterest ad to a retailer's website with a one click. In addition to existing collaborations, Pinterest has expanded its e-commerce ecosystem with new connectors for Salesforce Commerce Cloud and Adobe Commerce.

Read More: What is Text Analytics And How it is used?
 

Who has the most popular Pinterest account?

Choi, Joy. Joy Cho is Pinterest's most famous user. Oh Joy's founder and creative director is she. Joy Cho has almost 70 boards on various subjects such as homeware, design, fashion, cosmetics, food, and travel.
 

Who is the most powerful Pinterest influencer?

73% of users approve of firms with a Pinterest presence. Joy Cho, Kath Younger, Poppywalk, Denise with "Wander her Way," and Kate Perez with "Sugar Love Chic" are five of the top-ranking Pinterest influencers.
 

Is it possible to find Pinterest influencers?

One of the primary reasons why many bloggers devote so much time on Pinterest is to increase web traffic. As a result, the majority of Pinterest influencers are also active bloggers. DIY is one of the main industries that has seen success with Pinterest influencers.
 

Is Pinterest popular among Generation Z?

According to the US-based media measurement and analytics firm Comscore, 27% of Gen Zs aged 18-25 have used Pinterest, compared to 84% for YouTube, 61% for TikTok, 58% for Snapchat, and 56% for Instagram.
 

Who is the most wealthy Pinterest creator?

Silbermann, Ben
  • Ben Silbermann is the cofounder and executive chairman of Pinterest, which went public in April 2019.
  • Silbermann controls 38% of the corporation, which had over 400 million monthly users in December 2021.

Are Pinterest influencers compensated?

Yes, especially if you are a blogger, influencer, or have an online store. There are several methods to generate money on social media, and the Pinterest strategies that work best for you are dependent on your business and goal.
 

Which celebrity has a Pinterest account?

So far, Barack Obama and Demi Moore are among the 16 well-known celebrities who have pinned it. Among the more creative boards are Ryan Seacrest's "Not Your Mom's Grilled Cheese" and Mark Zuckerberg's iPhone "Home Screens."

Is Pinterest more popular than TikTok?

Pinterest is the 14th largest platform in the world in terms of worldwide active users as of January 2023. The platform outperforms Twitter, Reddit, and Quora but behind social networks such as Facebook, Instagram, TikTok, and Snapchat.
 

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