Subjectline: What and Why to use it with 20+catchy lines templates

Safalta Expert Published by: Vanshika Jakhar Updated Thu, 13 Apr 2023 07:27 PM IST

Subject lines are an essential part of any email marketing campaign. They are the first thing your audience sees when they receive your email, and they can have a big impact on whether or not your email gets opened and read. In this article, we will explore what subject lines are, and why they are important, and provide you with over 20 catchy subject line templates to help you improve your email open rates and engagement.

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Table of Content
Subject line: What and Why to use

 

Subject line: What and Why to use

As an email marketer, you know that crafting effective subject lines is crucial to the success of your campaigns. But what exactly are subject lines, and why are they so important? In this article, we’ll explore what subject lines are, and why they matter, and provide you with over 20 catchy subject line templates to help you improve your email open rates and engagement.

What are the subject lines?

Subject lines are the brief phrases or sentences that appear in the recipient's inbox next to the sender's name. They are intended to give the recipient an idea of what the email contains and entice them to open it. Subject lines typically range from 30-60 characters in length and should be concise and attention-grabbing.

Why are subject lines important?

Subject lines are critical to the success of your email campaigns for several reasons:

  1. They impact open rates: A great subject line can entice the recipient to open your email, while a poor subject line can lead to your email being ignored or deleted.
  2. They set expectations: The subject line gives the recipient a preview of what they can expect to find inside the email. If the subject line is misleading or unclear, the recipient may be disappointed with the content of the email and unsubscribe from your list.
  3. They can improve engagement: A well-crafted subject line can grab the recipient's attention and encourage them to engage with your email, leading to higher click-through rates and conversions.
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Tips for crafting effective subject lines

Here are some tips to keep in mind when crafting effective subject lines:

  1. Keep it concise: Subject lines should be short and to the point, ideally 30-60 characters in length.
  2. Be clear and specific: The subject line should accurately reflect the content of the email and set clear expectations for the recipient.
  3. Use personalization: Including the recipient's name or other personal details can make the email feel more personal and increase the chances of it being opened.
  4. Create a sense of haste: Using language that creates a sense of haste or FOMO (fear of missing out) can encourage you to take action.
  5. Experiment with emojis: Adding emojis to your subject lines can help them stand out in a crowded inbox and add a touch of personality to your emails.

20+ catchy subject line templates

Now that you know what subject lines are and why they matter, here are some catchy subject line templates to help you improve your email open rates and engagement:

  1. How to [benefit] in [timeframe] Example: How to Double Your Email Open Rates in One Week
  2. [Number] [adjective] Ways to [benefit] Example: 10 Easy and Effective Ways to Boost Your Productivity
  3. The Secret to [benefit] Example: The Secret to Getting More Done in Less Time
  4. Don't Miss Out On [benefit] Example: Don't Miss Out on Our Limited-Time Sale
  5. [Question]? Example: Are You Committing These Common Errors in Email Marketing?
  6. [Number] [benefits] You Need to Know Example: 5 Surprising Benefits of Meditation You Need to Know
  7. [Benefit] Without [Pain point] Example: How to Get Fit Without Sacrificing Your Favorite Foods
  8. [How-to] Guide: [benefit] Example: The Ultimate Guide to Creating Compelling Email Content
  9. [Number] Secrets to [benefit] Example: 3 Secrets to Writing Irresistible Headlines
  10. [Number] [adjective] [benefit] Tips Example: 7 Simple and Effective Email Marketing Tips
  11. Limited-Time Offer: [benefit] Example: Limited-Time Offer: Get 50% Off Your First Purchase
  12. [Adjective] [benefit] That Will [Desired Outcome] Example: Bold Copywriting That Will Convert Your Subscribers
  13. [Number] Mistakes You're Making With [Topic] Example: 5 Mistakes You're Making With Your Social Media Strategy
  14. The Ultimate Guide to [Topic] Example: The Ultimate Guide to Mastering Email Marketing
  15. [Number] [Adjective] [Topic] Ideas to [Benefit] Example: 10 Creative and Engaging Newsletter Ideas to Boost Your Open Rates
  16. [Benefit] Made Easy Example: Email Marketing Made Easy: Tips for Beginners
  17. [Benefit] [Timeframe] Example: Double Your Email Subscribers in 30 Days
  18. [Number] [Benefit] Hacks Example: 7 Email Marketing Hacks to Boost Your Engagement
  19. [Number] [Adjective] [Topic] Strategies to [Benefit] Example: 5 Innovative and Proven Social Media Strategies to Boost Your Sales
  20. [Benefit] [Number] Times Faster Example: Write Better Emails 2x Faster with These Tips
  21. [Number] [Adjective] [Topic] Ideas That Will [Desired Outcome] Example: 3 Creative and Engaging Newsletter Ideas That Will Skyrocket Your Sales
  22. The [Adjective] Way to [Benefit] Example: The Quick and Easy Way to Build Your Email List
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Conclusion

Crafting effective subject lines is an essential part of any successful email marketing campaign. A great subject line can entice the recipient to open your email, set clear expectations, and improve engagement. Use the tips and subject line templates in this article to create subject lines that will grab your audience's attention and help you achieve your marketing goals. Remember to keep it concise, clear, and attention-grabbing, and don't be afraid to experiment with different strategies to find what works best for your audience.

Why are subject lines important in email marketing?

Subject lines are the first impression that your email makes on a recipient. A strong subject line can increase open rates, engagement, and conversions, while a weak subject line can cause your email to be ignored or sent straight to the spam folder.

How long should a subject line be?

The ideal length for a subject line is between 40-60 characters. This ensures that it is short enough to be easily read on mobile devices and long enough to provide sufficient information about the email's content.

Should I include emojis in my subject lines?

Emojis can be an effective way to add personality and catch the recipient's attention, but they should be used sparingly and only if they are relevant to the content of the email.

What are some best practices for writing subject lines?

Some best practices for writing subject lines include keeping them concise and specific, using action-oriented language, creating a sense of urgency or curiosity, personalizing them when possible, and avoiding using all caps or excessive punctuation.

How can I test the effectiveness of my subject lines?

You can test the effectiveness of your subject lines by using A/B testing, which involves sending two versions of the same email with different subject lines to a small group of subscribers and measuring the open and click-through rates for each version.

Can I use humor in my subject lines?

Humor can be a great way to catch the recipient's attention and create a positive association with your brand, but it should be used with caution and only if it is appropriate for the audience.

Should I use different subject lines for different segments of my audience?

Yes, it can be effective to use different subject lines for different segments of your audience based on their interests, behaviors, or demographics. This can help to make the email more relevant and increase engagement.

Can a subject line make or break an email campaign?

Yes, a subject line can make or break an email campaign. It is the first impression that your email makes on the recipient, and a weak or misleading subject line can cause the email to be ignored or marked as spam. On the other hand, a strong subject line can entice the recipient to open the email and engage with your content, leading to increased conversions and customer loyalty.

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