Safalta Talks Master Session: Marketing in Digital Startups: Do’s, Don’t & Maybes by Mr. Avinas V Singh

Safalta Expert Published by: Preeti Sharma Updated Wed, 01 Nov 2023 12:04 PM IST

In the master class session organized by Safalta on Marketing of Digital Startup: Do's and Don'ts, Chief Guest Avinash V Singh, Founder Interview Vision said that before starting any work, it is very important to have experience in that field. It is necessary. If the youth do not gain experience then they will not be able to develop the tendency to solve problems. Experience and Training will always help you to work with a strategic plan with future overview outcomes. To get experience on how the digital industry works, click here to discover your inner talent and enhance your skills.


Q1: How does a startup work?

Sir, want to address the young people here to dedicate the first two or three years of their lives to a company. You will get a lot of knowledge from it and this experience will open your eyes to how a standard startup works. You can compare the problem-solving approach of a big brand and a startup. Avinash told the youth that it is important to gain experience, you don't need to start a big business, you can start with small work. You don't need to try to do something miraculous, gradually develop a skill set, get a feel for when you will be working in a company, inside a startup, and how to talk to customers or learn from them. Understanding what they need. With this, you will gradually understand things. You will be able to see how the situation works and how things are managed with their capabilities. You should work further on that.

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Q2: How important is it to make yourself financially capable?

Before launching a firm, strengthen your financial situation. If you want to start your startup with all your heart, then save money little by little. Increase your savings. When investing in any startup, remember that you have a money backup of one and a half to two years. Meaning, that even if you are not getting money for one and a half years, you will still be able to survive and this is very important. Apart from this, Avinash said that to start a startup, find a partner who has the same interest in the same field with a passion for doing the same work and curiosity in engaging with customers. It is better to work with a team than start the work alone and having a dedicated team partner always keeps you motivated. He said that in the beginning, you must have a core team of one or two or three people. So that the person in front feels that you are complete. You have creative people, performance marketing people, and coding people. While a single person can only do some of the tasks, you will also have trouble getting someone to do the show. Therefore teamwork is necessary.

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Q3: How are failing startups teaching us great lessons?

Sir told the youth that if they are thinking of starting a startup in the beginning they should work for people for free but it is not right to work for free all the time. On the failing startups, he said that if many startups are failing today, the main reason for that is that a decade ago there was no such startup ecosystem. Apart from this, there is a good thing in this that startups are failing but our failure rate is not increasing. Out of 100, 95-99 startups may fail. Even if startups fail in the initial stage, they teach a lot to people with experience.

Q4: What strategies will you use for a new digital startup to reach mobile internet users?

We have to search for our actual users and make them unique for growth that every phone may have dual SIM usage, hence mobile internet is required.

   
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Build your career with Safalta

The country's well-known edtech company Safalta has started many professional and skill-oriented short and long-term courses to help the youth, from where you can make yourself a professional in any field sitting at home. Apart from digital marketing, there are many courses available here. Not only this but for the youth who are dreaming of a government job, there are courses to prepare for almost all competitive examinations on Safalta.

What is the importance of marketing in digital startups?

Marketing is important for digital startups to create awareness, generate leads, and drive sales. It helps startups to reach their target audience and communicate their value proposition.

What are some of the challenges of marketing in digital startups?

Some of the challenges of marketing in digital startups include limited resources, budget constraints, and competition from established businesses.

What are some of the best practices for marketing in digital startups?

Some of the best practices for marketing in digital startups include focusing on a niche market, developing a strong content strategy, and using social media effectively.

What are some of the mistakes that digital startups should avoid?

Some of the mistakes that digital startups should avoid when marketing their products or services include failing to define their target market, making unrealistic promises, and not using data to track their results.
 

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