Difference between content creation and content curation

What is Content Creation?

Refers to new content on your site that has been created specifically for your purpose. That was certainly the first thought when it came to content marketing. Posting unique content has been king, but keeping up with the fast-paced world of social media has also become very difficult.

What is Content Curation?

Content curation is the process of finding, gathering, and presenting relevant information about a particular area of interest in a more structured way. A content curator's job is to scour the web for all the information you need about a particular topic, collect the most relevant data, and share the results in a logical and aesthetic way. However, content curation does not involve the generation of content, but rather the need to research and collect content from various authoritative sources and present it in an organized and logical way that the audience responds to.

Content Creation benefits

Content creation has the following benefits:

• Less creative work: When curating your content, use articles and blog topics that you already know will attract a large audience. This makes it quick and easy to create content that is already being searched for.
• Build relationships: Curating your content can help you build relationships with other brands by referencing their work. A backlink to another website helps generate more traffic and in return, this company can backlink to your own website. This makes this relationship mutually beneficial.
• Follow trends: Create content around popular trends and topics to help your website rank higher in search results. Creating a variety of blogs and articles helps you keep up with rapidly changing trends and ensures that people read what you're trying to say.

Content Curating benefits

Content Curation has the following benefits:

• Less time-consuming: One of the benefits of content curation is that you don't have to spend a lot of time writing new articles from scratch, especially if you're writing articles that require deep research.
• In contrast, if you use existing work, add comments, and edit it, it doesn't take much time. Grow your network. Content curation is also a way to strengthen your network, meet new influencers and build better relationships.
• Energize conversations with them by sharing research highlights from trusted institutions in your industry. In the future, we can collaborate on new creative works and share each other's works to enrich our audience.
• More options. With over 1.7 billion websites and over 600 million active blogs, you can find just about anything on the internet. Your space has a variety of external content. Content curation helps you find articles and opinions that fit your brand.

Conclusion

Both content creation and content creation are essential parts of an effective content marketing strategy, but the former involves creating your own content from scratch, the latter from various sources such as blogs and social media posts. The process of gathering existing information from sharing it with your online audience. The person responsible for curating content is called a content curator, and the person responsible for creating and distributing content to digital media is called a content creator. Content creation means creating original content while sharing existing content from external sources.