6 reasons why E-commerce website redesign important?

Any website plays a foremost crucial role in the working of an e-commerce company as a maximum of business is carried through the websites only. Therefore, website redesigning becomes mandatory for every company, especially for eCommerce. Redesign the website regularly to tackle any challenges or problems faced by the customers in operating it as plays an important role in the acquisition and has an overall impact on the sales and revenue of the company. so let's try to understand the reasons why website redesign is an important step for a company to provide smooth services to their valuable customers. The practice of web designing comes under digital marketing which is a must-learn skill to grow any business.

Table of Content:
1) Website not in alignment with the brand:
2) Website outdated in comparison to latest trends:
3) Website is not mobile friendly:
4) Change of target audience:
5) Taking into account the user's complaint:
6) Poor user experience of the website:

1) Website not in alignment with the brand:

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To be portrayed as a professional and valuable company in the eyes of the customers and among the competitors, the company's website needs to exhibit a strong brand image that is in alignment with the working, essence, and reputation of the company. The brand image must be strong; enough to create a separate image and can stand out from the competitors and level up the playing field.

2) Website outdated in comparison to latest trends:

The trends and the taste of the customers keep on increasing at a very fast pace so it becomes necessary for the companies to recognize and adapt to it to retain the trust and belief of the customers in the brand. The latest website trends look simple two dimensional with a modern look that could be operational on both mobiles and desktops. Many top multinational companies have recognized the need to have simple and easy-to-use website designs for the comfort of the users such as Microsoft, Apple, Starbucks, etc.

3) Website is not mobile friendly:

Research has found that 59% of global website traffic is generated through mobile phones and 53% of customers use their mobile phones to shop. Keeping this fact in mind, companies must ensure that their website just doesn't look good on the desktop but also are mobile friendly where people do not face any difficulty in opening or using the websites on the phone. 

4) Change of target audience:

A change in the audience also generates a need to redesign the website accordingly. Each user group that your website is trying to reach can have particular requirements. As a result, your website may need to be redesigned to meet the expectations of your new user groups. Readjusting expectations about the following can be parts of this like the language you use to describe your goods and services, how you've set up your website, matching their expectations for the content on your product or service sites, and the features and components of your website's design.

5) Taking into account the user's complaint:

Another smart strategy to find problems with your present website is to collaborate closely with your customer support team. If your customer care staff is receiving calls where callers use some of the following phrases, your website design and content strategy need to be addressed: Online, I can't find you, On a mobile device, your website is not accessible, I'm having problems using the checkout and purchasing your goods, Do you provide service "y" or product "x"? Where is your company based? etc. Such type of questions helps in getting an idea regarding the type of problems faced by the customers in operating the website and placing the products. 

6) Poor user experience of the website:

Giving visitors a fantastic overall experience from the moment they first visit your website through conversion is what is meant by "excellent user experience." Creating an excellent online experience requires the following two broad methodologies including User interface (UI) Design which involves an excellent user interface is one that is consistent, user-friendly, and meets user expectations across all platforms and the other one Strategy for Information Architecture (IA)  involves organizing your website in a way that meets user expectations, you have an excellent information architecture. Correcting these two issues could mean the difference between a visitor remaining on your website and converting or losing interest and leaving to see a rival's website.



  Website redesigning becomes a crucial step for companies and particularly those based entirely on eCommerce and hence it must be done on a regular basis depending on the needs of the customers with the purpose of rebranding the website, boosting traffic, generating more leads, and adding features to enhance user experience. To learn how to create an e-commerce website and its design, you must opt for digital marketing.